Saturday, December 15, 2012

Udinese...

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"Italian taste championship" gets tough

The two squads are going to challenge each other on Saturday December 15 at the Friuli stadium at the sound of frico and arancini (maybe a translation of what these two foods are??), Montasio cheese sandwich vs cheese flan, strudel vs Sicilian cannoli.

A new way to promote our territory is becoming a successfull (“successful”?) format: the Serie A championship will start on Saturday 15 with a cooking challenge between Udinese and Palermo. Journalists, fans, authorities and the new generations of fans will be the judges to determine the winner who will be able to prepare a recipe of their own local tradition.

The "Italian taste championship" is a chance for promoting, through recipes and typical products, the territories of the regions of the two football teams facing each other on Sunday, to therefore promote the interregional touristic (!!) flow. Before the start of this challenge the Sicilian guests will attend a presentation of the regional territory made by Turismo FVG. The challenge is another step in the promotional strategy of Turismo FVG dedicated to the Sicilian market, connected with FVG through many flights. In order to enhance the arrival of visitors fans (“visitors/fans”?) some ad hoc package tours have been created which shall be sold also via Udinese.it.

Udinese and Palermo will be facing one another in the kitchen with two finger-food dishes and a typical treat. Udinese will be represented by Stefano Basello, executive chef of the restaurant "Là di Moret" in Tricesimo (UD), who will be making both the dishes, whereas the Sicilian guest will line up Gigi Mangia, chef of the namesake restaurant in Palermo, to make the main course and Gianfranco Sampino to make the dessert.

Friuli Venezia Giulia will try and win with a dish that represents one of the top end of the regional wine and food production, the "Frico, today and yesterday: classic crunchy frico plus a revisited one" and with a "Montasio cheese sandwich with Schultar and horseradish". Palermo will be cooking a classic of Sicilian cuisine, the famous arancino proposed in the version "Arancina d'amare" and with a "cheese flan". As for the desserts, the challenge is between a local "open strudel" and the Sicilian "illogical and ill-formed analysis of His Majesty the Cannolo".

The dishes will be judged by a jury made of journalists (“made up of journalists”?), representatives of the fans and - guest star of this fourth challenge - the coach of Udine rugby (“Udine’s rugby team”?) team Craig Green. The jury shall consider the presentation, the perfumes (Chanel? Givenchy? Armani?) and the taste of the dishes. Other members of the jury will be some young Udinese fans from the New Generation who will taste the dishes along with an apple juice produced in Friuli Venezia Giulia. The children will be told about the importance of a correct diet and of the discovery of touristic (!!!) beauties of the region. The young fans will also be involved in a game tied to the promotion of the territory.  The event, organized (“which is organized”?) by the Turismo FVG Agency together with Fipe Friuli Venezia Giulia, Fipe Sicily, Fipe Palermo, Udinese Calcio and the support of the pupils of the ISIS Stringher of Udine, will be hosted by Walter Filiputti.

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